Google Stadia
Unthink the things you think are things.
Here’s a logic-defying proposition: a console, without a console.
Forget everything you think you know about gaming, the biggest video games out there now run on a nothing-thing called Stadia.
There’s no straightforward way to challenge tradition, which is exactly why Reggie Watts, one of the founding fathers of digital absurdity, is the perfect man for the job. With his unfiltered stream of consciousness, he dives in and out of the product's features, switching lanes without warning and delivering it all with a humor that makes even the most unapproachable ideas feel like an infinite scroll of fun.
The launch campaign included a series of short commercials each promoting one mind-bending product feature. These were some of my favorite:
with Tiffany Lam